It was the first soap opera to do a crossover, with the character of Mike Bauer from Guiding Light, which was also created by Irna Phillips, coming from Springfield to Bay City. In 1964, Another World was the first soap opera to talk about abortion when such subjects were taboo. Set in the fictional town of Bay City, the series originally opened with announcer Bill Wolff intoning its epigram, "We do not live in this world alone, but in a thousand other worlds," which Phillips said represented the difference between "the world of events we live in, and the world of feelings and dreams that we strive for." Another World focused less on the conventional drama of domestic life as seen in other soap operas, and more on exotic melodrama between families of different classes and philosophies. Bell, and was produced by Procter & Gamble Productions at NBC Studios, 1268 East 14th Street in Brooklyn. It was created by Irna Phillips along with William J. Another World is an American television soap opera that aired on NBC from May 4, 1964, to June 25, 1999.
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